Footfall Counting System in India: AI People Counting Camera for Retail

Count every visitor, measure conversion, and staff your stores by real demand.

Beyond Traffic is an AI-powered footfall counting system for retail stores, malls, supermarkets, airports and restaurants in India. A 3D stereo vision people counting camera above each entrance counts visitors with up to 98% accuracy. A cloud dashboard then turns those counts into conversion rate, peak hours, visitor demographics and store-by-store comparisons. Inditech supplies, installs and supports the system across India.

Beyond Traffic people counting systems deliver precision in numbers. Accurately measure and analyze customer flow to comprehend peak hours, popular zones, and overall store dynamics. With granular data at your fingertips, optimize staffing, inventory management, and promotional activities with a level of precision that was once thought impossible. Dive deep into customer profiles, including age, gender, and repeat visitor data. Armed with this knowledge, tailor your product offerings and marketing strategies to resonate with your target audience, fostering a stronger and more loyal customer base.

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98% Accuracy

Up to 98% counting accuracy

Staff Exclusion

Staff excluded from counts

POS integration

Integrate with POS

Multi Language

Dashboard in English and Hindi

Measure

Measure the real-time instore footfall traffic with the cutting-edge new-gen AI-powered I0T device which provides the most accurate analytic data in the market today. Visualize the data in actionable dashboards and reports.

Secure

Protect your inventories from theft and internal shrinkage. Ensure the security of your customers and staff with complete video coverage and cut the investigation time to a greater extent with this video security solution.

Optimize

Analyse and optimize store layout, real-time task management, remort monitoring, and employee work schedule to ensure an optimal shopper experience. Reduce labor costs and increase sales by allocating the right no.of staff at peak times.

Next-Level Retailing: Revolutionize Your Business with Cutting-Edge Footfall Analysis

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How the Beyond Traffic People Counting System Works

Beyond Traffic combines an AI video analytics camera for people counting with cloud analytics software. The system works in four steps.

Capture
A Beyond Traffic 3D Gen 2 sensor is mounted on the ceiling above each entrance. Its stereo vision lenses see depth, the way two eyes do, so it tracks each person as a 3D shape.
Classify
Deep learning on the device separates adults from children, staff from shoppers, and groups from single visitors. Trolleys, bags and shadows are not counted as people.
Connect
Counts go to the Beyond Traffic platform in real time. Your POS system sends transaction data to the same platform.
Decide
The dashboard shows footfall, conversion rate, peak hours and pass-by traffic for every store. Reports reach your team by email on the schedule you set.

Every footstep becomes a number you can act on. You see which stores convert, which hours need more staff, and which window displays pull people in.

Footfall Analytics Features Built for Multi-Store Retail

Traffic counting

Real time traffic

See today’s, yesterday’s, weekly and monthly store footfall, updated live.

In/Out visualisation

View entry and exit counts in the graph format you prefer.

Pass by traffic

Compare how many people walk past your storefront with how many walk in.

Hourly Distribution

Break footfall down by hour to find your true peak times.

Location-wise traffic

Filter and compare footfall across stores, cities and regions.

Conversion & Customers

Transactions vs customers

Connect your POS to compare visitors with completed bills.

Demographics

Segment footfall into male, female and children.

Staff identification

Remove staff movement from the data, so reports show customers only.

Kids counting

Detect children separately, so family visits do not inflate shopper counts.

Group counting

Tell group visits from solo shoppers to plan staffing and layout.

Reporting & Administartion

Schedule reporting

Set daily, weekly or monthly reports and receive them hands-free.

Automated email reports

Send PDF or Excel reports to authorised users straight from the dashboard.

Period Comparison

Segment footfall into male, female, and children.

Multilingual interface

Work in English, Hindi or Arabic.

Device status alerts

Get email alerts on sensor health and maintenance reminders.

Beyond Traffic 3D Gen 2: The Footfall Counting Camera

The Beyond Traffic 3D Gen 2 is a ceiling-mounted stereo vision people counting camera. It counts with up to 98% accuracy and above in typical applications. Two lenses measure depth, so the sensor keeps counting correctly in crowded entrances, changing light and side-by-side entry.

Up to 98% accuracy and above
Conversion figures you can base staffing and targets on.
3D stereo vision with AI
Counts people, not shadows, trolleys or reflections.
Wi-Fi and BLE connectivity
Supports advanced people counting and tracking.
Surface mount design
Sits flush on the ceiling and blends into the store.
Two lens options
Simple to specify, stock and roll out across a chain.

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People Counting System for Every Retail Format in India

In Store Customer Journey

Navigate the intricate pathways of your store with ease using our detailed path analysis feature. Pinpoint customer journeys, identify high-traffic areas, and strategically position products for an optimized shopping experience. Our people counting system solution provides the roadmap for an engaging and seamless customer journey.

Dive deep into customer profiles, including age, gender, and repeat visitor data. Tailor product offerings and marketing strategies to resonate with your target audience, fostering a stronger and more loyal customer base.

Inventory Protection

Safeguard your inventory with our Footfall counter enhanced by a state-of-the-art video security feature. Ensure comprehensive inventory protection through a seamlessly integrated platform that combines advanced footfall analytics with cutting-edge video surveillance technology. Experience the power of a unified solution designed to enhance security and optimize inventory management.

Efficiently trace security events by linking recorded video footage to EAS system alerts, ‘panic’ or bag check buttons, safe opening, keypad activity, office entrance and exit, and door alarms. Our comprehensive solution ensures swift response and proactive management to protect your assets and maintain operational integrity.

Visual Merchandising

Say goodbye to guesswork and embrace the power of data-driven merchandising. Elevate your business to new heights by aligning your product assortment, placement, and promotions with the insights that matter. The future of retail success begins with informed decisions—seize it with our data-driven merchandising solution. Elevate your retail strategy by optimizing conversions at the granular product level, ensuring every buying decision is backed by actionable insights.

Beyond Traffic Footfall counters unlock the potential of your in-store data to cultivate robust relationships with your brands and vendors. Elevate collaboration by delivering impactful metrics across categories, promotions, and activations that truly matter to your partners. Enhance performance by providing a deeper understanding of shopper behavior within your multi-brand environment.

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Frequently Asked Questions- Footfall counters

What is a people counting system/Footfall counting system?

People counting systems are a combination of a hardware and software solution that is used for counting the number of visitors in a store/shop. Advanced people counting systems are capable of providing more user information like customer behavior, demographics, heat map, staff exclusion ,etc. A people counting system measures the number of individuals entering, exiting, or moving within a physical space, often leveraging sensors, video cameras, and AI analytics. These systems provide key insights into store traffic, conversion rates, and staffing needs

How can we track the in-store customer journey?

Our advanced next gen footfall counters comes with video analytics, Bluetooth/BLE, and Wi‑Fi tracking to map the full customer journey—from entrance to store navigation. It tracks metrics like visit frequency, duration, repeat visits, and even staff–shopper interactions

What is shopper analytics?

Shopper analytics refers to analyzing customer behavior within a store—tracking foot traffic, dwell times, conversion rates, and in‑store paths. These insights guide layout optimization, staffing, merchandising, and marketing.

How can we exclude staff from visitor counts?

Beyond Traffic Footfall counters use onboard AI and deep-learning to differentiate and exclude staff from visitor counts. Video-based identity modeling and staff-exclusion tech ensure accurate shopper-only metrics

How can we optimize store layout with a footfall counter?

By analyzing footfall data, dwell times, and traffic flow, retailers can identify high-performing zones and optimize layout accordingly.

What kind of camera is used as a people counting camera?

Footfall counters uses high-definition stereo-camera sensors with AI-driven analytics—like the Aurora sensor—which capture depth and visual data onboard. These ensure high accuracy (95 %+), can identify individuals in crowds, and exclude non‑people objects .

Where does Inditech install footfall counters in India?

Inditech installs Beyond Traffic footfall counters for retailers across India.