EGoal offers a comprehensive solution for optimizing mall or airport operations by seamlessly integrating with RetailNext, a leading retail footfall traffic analytics platform. This integration enables the automatic collection of retail footfall data, providing invaluable insights into the shopper’s journey within the mall or airport environment.
With EGoal and RetailNext working together, operators can analyze footfall data from various entrances and stores to evaluate tenant performance, measure event success rates, and assess building layout efficiency. The data collected can then be visualized to understand visitor traffic patterns, pinpoint peak shopping times, and evaluate the effectiveness of marketing and promotional campaigns.
By leveraging this information, both retailers and landlords can make informed decisions to optimize operations and enhance the overall shopping experience for customers. Understanding shopper behavior is crucial for implementing successful marketing strategies, and EGoal’s integration with RetailNext enables operators to do just that.
Furthermore, by monitoring and assessing the effectiveness of past mall events, management can strategically schedule future events to maximize profitability and engagement. This data-driven approach empowers operators to make proactive decisions that drive revenue growth and ensure a seamless and enjoyable experience for shoppers.